This month, I have asked some successful entrepreneurs to share their knowledge to help SME start ups and people considering starting their own business .
Each week I will publish a different perspective from some valuable contributors .
Last week we had a really interesting post by Jorge Rodriguez CEO & President of PACIV.
I hope you find this useful and thanks to all contributors for taking time to share their intellectual property online .
Cormac Fitzgerald FCPA is Managing Partner of Fitzgerald & Partners Accountancy Firm and Vice President of CPA Ireland .
Joe Aherne – President CPA Ireland and Chairman of Leading Edge Group
6 Tips for SME’s entering a new Export Market:
- Identify the market most suitable for your products in relation to market potential, ease of access, language and cultural barriers
- Engage with Enterprise Ireland and discover other Irish companies exporting to that market. Meet with these companies and gather market intelligence and conduct a competitor analysis.
- Build a solid client contact base with potential clients and strategic partners in the market place by for example using social media tools such as LinkedIn; targeting subsidiaries of existing Irish clients and by procuring data mail lists for targeted sales campaigns. Build relationships and secure appointments for future visits.
- Visit the export country as part of an Enterprise Ireland Trade Mission
- Initiate a 6-month online marketing campaign to adequately test market and set pre-defined sales targets
- Visit market regularly to monitor and track progress
Joe Aherne, FCPA
CEO Leading Edge Group, Charter House, Cobh, Co. Cork, Ireland.
Leading Edge Group – Ireland, Canada, UK and Australia www.leadingedgegroup.com
Want to find that business idea? Get started? Looking for some inspiration? I Saw this great clip Entrepreneurs can change the World… which was part of a presentation by Gerard O Donovan , Head of School of Business ,CIT ,Cork .
CPA Ireland – Supporting Entrepreneurs .
Finally, CPA Ireland launched its new look website this summer and it has lots of helpful, freely available resources aimed at the Irish business community.
You may be familiar with the CPA Ireland’s excellent report on entrepreneurship, released late last year . It makes for very interesting reading with some proactive recommendations for much needed support in this area.
The CPA Ireland Business App , the CPA Business Tracker is worth checking out and available to download for free directly from the website. It allows businesses to input key finances and automatically calculates financial ratios to measure their company’s performance.